Food News

January 16, 2012

Hamptons Restaurant Week Celebrates A Decade Of Prix Fixes

Hamptons Restaurant Week kicks off its tenth annual campaign this March.

From Sunday, March 18 through Sunday, March 25, participating restaurants offer three-course prix fixe menus for $19.95 or $24.95 or both $19.95 and $24.95, which will be available every night they are open except Saturday when it must only be offered until 7 p.m.

East End vineyards and lodging entities broaden the scope of the eight-day promotion by offering exclusive Hamptons Restaurant Week deals. Vineyards take part by offering discounts in tasting rooms - 15-percent off select bottles, 20-percent off select cases or a $5 flight of five tasting wines - or by offering restaurant participants a wholesale discount on wines to sell to diners for $19.95 and/or $24.95 per bottle during the week. Lodging properties will offer special rates that may include 15-percent off accommodations; stay two nights, get the third night free; or stay one night, get the second at half price. (Visit www.hamptonsrestaurantweek.com/diners for current participant lists)

Residents and visitors are given the chance to save while dining out at new restaurants (or old favorites), sampling vintages from local and notable vineyards, or staying at a unique lodging property in before the start of "high season." For participants, this media-able, value-pricing campaign delivers a surge in business, a return on investment and community goodwill as they put their best foot forward to attract new and returning patrons.

The campaign has partnered with Maureen's Haven, a local organization that seeks to address the issue of homelessness, by "Bringing Hamptons Restaurant Week to Maureen's Haven." Participating chefs will serve a three-course meal featuring their restaurant week dishes to homeless guests who can't take advantage of the promotion and volunteers on Monday, March 5. The campaign is also donating $10 to Maureen's Haven for each new fan of the Hamptons Restaurant Week Facebook page through March 25 (up to $2,495).

Hamptons Restaurant Week is presented by Long Island Restaurant & Marketing Hospitality Group - the new business-to-consumer promotions division of WordHampton Public Relations. Media sponsors include: LongIslandRestaurantNews.com.

Businesses may sign up online to participate. For further information or to view the current list of participants, visit www.hamptonsrestaurantweek.com, call 631-329-2111 or email marketing@hamptonsrestaurantweek.com.

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